Here
is a latest Odesk internet marketing test answer of 2013. Please read be familiar with sample questions.
1.
Why would a company possibly want so spend more on PPC early on
Ans:
to drive traffic to their site and increase awarensess
2.
Why is affiliate marketing a fovorable form of marketing
Ans:
it gurantees increased sales
3.
What is meant by “niche marketing”
Ans:
targeting a broad based group of people
4.
How can a poducast be used to brive customers to a website
Ans:
by telling the listeners that they need your product
5.
What is cost per coustomer acquisition
Ans:
the amount a company pays a customer to try their product
6.
How can supplemental materials be delivered to the poducast listener
Ans:
the istener must pay for any additional materials
7.
What is a value proposition
Ans:
the pricing of the product
8.
How important is content on a site when optimizing it
Ans:
it is the only thing which creates a higher ranking in search engines
9.
Which of the following would not be effective in headline writing
Ans:
using small words which take up space and do not add value
10.
What should a company do once it achieves its search engine ranking goals
Ans:
sell advertising on their site
11.
Way would a firm employ guerrilla web marketing
Ans:
it gives the firm more control over its marketing budet
12.
What is meant by “whit hat”
Ans:
When marketers show up for work wearing white hats
13.
Why are purchased email lists typically ineffective
Ans:
they make up fake email to sell
14.
Why has web marketing become a popular form of marketing
Ans:it
has been heavily advertised
15.
What is one unfavourable trait sometimes seen in affiliate marketing
Ans:
it brings additional traffic to a site
16.
If marketing is relatively easy to do online
Ans:
Hired experts can drive the best results of campaigns and help guide the
company in its marketing
17.
What is a secondary reason to actively maintain a company blog. Besides giving
potential customers something to read
Ans:
it impresses clients
18.
What is the purpose of a traditional press release
Ans:
it target markets to internet users
19.
What is the purpose of sending a monthly newsletter
Ans:
it gives people a chance to opt out of ever talking to your company again
20.
What is meant by guerrilla marketing
Ans:
Using resources such as time, energy and imagination rather than money to
market
21.
What is an auto-responder
Ans:
a method of direction communication with clients
22.
Why si it important to fine tune the timing of the ad and keywords used
Ans:
to carefully target the customer base desired, not wasting impressions and
clicks
23.
What is the “active voice” style of writing ads
Ans:
writing in the third person
24.
What is double opt in process
Ans:
someone must ask to be on your email list. And then verity by clicking a link
they want to be on it
25.
How do listeners decide what is a worthwhile podcast to continually listen to
Ans:
having several hosts and a myriad of topics
26.
Why is the subject line of any email compaingn important
Ans:
it is all the receiver sees besides the email address until they open the email
27.
How is “open rat” important
Ans:
it lets the company know how many people bought a product
28.
Why are affiliates not the same as having a sales force
Ans:
The affiliates have limited availability
29.
How is the pricing model of a click determined
Ans:
google sets the price worldwide
30.
What is the formula for calculating cost per customer acquisition
Ans:
total marketing budget for aspecific period divided by the number of new
customers for that same period
31.
How much woulad a company pay for the given example: ad displays 20 times. 2
users click the ad. Cost per click is 5 cents
Ans:
10 cents
32.
What is “cost per action ”
Ans:
a payment agreement where a specific action creates a payable event for the
affiliate. Such as a click a purchase. Number of page views
33.
What is an “impression”
Ans:
when an ad is cliced on
34.
Which of the following is valuable in increasing a page rank
Ans:
quantity of links from other highly ranked pages to your site
35.
What is meant by”web 2.0”
Ans:
internet companies who focus on retail sales
36.
What is affiliate marketing
Ans:
when a 3rd party helps market your business. And in turn your pay them a
commission based on sales as aresult of their efforts
37.
Which of the following are podcasts least likely to target
Ans:
sales